HGB Blog

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One liners: what does your strapline say about your business?

Posted by Kylie Harcourt on Oct 11, 2016 9:40:36 AM

HGB’s creative director, Kylie Harcourt, shares her top tips on when and how you should use a strap line.

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Five ways graphic design can strengthen your brand

Posted by Catherine Rolfe on Aug 25, 2016 9:05:53 AM

Graphic design is an integral part of establishing your company’s brand. So what does a graphic designer need to deliver? HGB’s very own designer, Catherine shares her top tips.

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Getting creative: how to choose the right tone of voice for your creative pitch

Posted by Kylie Harcourt on Aug 17, 2016 1:12:38 PM

HGB’s creative director, Kylie Harcourt has an enviable track record when it comes to putting together a winning pitch. She explains the three different tones of voice she uses and how to pick the right one.

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How to increase traffic to your company’s website

Posted by Ben Petersen on Aug 4, 2016 2:35:59 PM

There’s a reason keywords are called exactly that. Certain words are key to driving traffic to your website. In his latest blog, Ben the intern talks about the role of keywords in web copy.

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Top five marketing lessons from CrossFit

Posted by Jacqui Gage-Brown on Jul 29, 2016 4:35:46 PM

CrossFit has made HGB’s director of strategy stronger, fitter and more determined than ever. But it’s also taught Jacqui a few things about marketing. Wondering what walking on her hands or deadlifting over 100kg could have to with marketing? Read Jacqui’s latest blog to find out.

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Five essential elements of a successful marketing strategy

Posted by Jacqui Gage-Brown on Jul 19, 2016 12:25:57 PM

Before we engage in any marketing activity with our clients we make sure we have a strategy in place. What does that involve? Read on and find out.

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Catherine’s top five design events

Posted by Catherine Rolfe on Jun 30, 2016 3:41:22 PM

Rug up warm and head out to some of the hottest design events being held in New Zealand over the next couple of months. HGB’s design and inbound consultant, Catherine, says these ones shouldn’t be missed.

Here at HGB, our design team loves to see and hear about new creative ideas and with the Spark Festival about to kick off on our doorstep, our design and inbound consultant, Catherine rounds up a few design events that might inspire you.

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What they don’t tell you about marketing at university!

Posted by Ben Petersen on Jun 29, 2016 11:28:00 AM

Ben the intern shares what he’s learnt about the world of marketing while working at HGB.

I have been interning at HGB for over six weeks now and have already learnt a lot. Much of what I have picked up I hadn’t been taught at uni.

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SMART goals for SEO success

Posted by Ben Petersen on Jun 21, 2016 10:40:11 AM

Last week, I shared my five top tips on SEO to optimise your website. In this week’s blog, I’m looking at setting goals around SEO. SMART goals to be precise. 

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Ben the Intern’s top five tips to optimise your website

Posted by Ann Graham on Jun 15, 2016 9:13:21 AM

SEO plays an integral role in attracting visitors to your website. Our University of Waikato marketing intern, Ben shares his top tips for Search Engine Optimization.

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