HGB Blog

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How HGB created its brand persona and why you should create yours

Posted by Michele Lithgow on Apr 18, 2017 2:09:49 PM

We had a good laugh in the office when we introduced Harriet Goldsmith-Black to the team last week. Harriet is a warm, witty 30-year-old Waikato woman who is charismatic, intelligent and has great taste in shoes. She loves shopping at Kmart and isn’t afraid to ask, “Have I got something in my teeth?”

Harriet is the newest member of the HGB team, but she isn’t real – she is the fictional brand persona for HGB.

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March monthly round-up

Posted by Kylie Harcourt on Apr 5, 2017 3:43:07 PM
You may notice we're looking a little different. Over the last few months we've been showing some love to our HGB brand. The result - a new logo, new visual identity, and a new website in the pipeline.
 
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Five tips for spicing up your out of office message

Posted by Jacqui Gage-Brown on Mar 31, 2017 11:33:11 AM

Bing! You've sent an email and received an instant reply, “I’m out of the office returning 5 April 2017.” You promptly delete it, and that’s the end of that.

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DANIELLE’S TOP Seven ARTY EVENTS OF 2017

Posted by Danielle Carden on Feb 2, 2017 11:46:39 AM

To me there is nothing better than spending a weekend at an arts festival, combining my love of arts and design with my appetite for events, travel and meeting likeminded people.

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How to create your company’s values

Posted by Jacqui Gage-Brown on Dec 15, 2016 2:46:22 PM

Find out how some of our clients have identified and applied their fundamental business values.

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One liners: what does your strapline say about your business?

Posted by Kylie Harcourt on Oct 11, 2016 9:40:36 AM

HGB’s creative director, Kylie Harcourt, shares her top tips on when and how you should use a strap line.

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Five ways graphic design can strengthen your brand

Posted by Catherine Rolfe on Aug 25, 2016 9:05:53 AM

Graphic design is an integral part of establishing your company’s brand. So what does a graphic designer need to deliver? HGB’s very own designer, Catherine shares her top tips.

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Getting creative: how to choose the right tone of voice for your creative pitch

Posted by Kylie Harcourt on Aug 17, 2016 1:12:38 PM

HGB’s creative director, Kylie Harcourt has an enviable track record when it comes to putting together a winning pitch. She explains the three different tones of voice she uses and how to pick the right one.

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How to increase traffic to your company’s website

Posted by Ben Petersen on Aug 4, 2016 2:35:59 PM

There’s a reason keywords are called exactly that. Certain words are key to driving traffic to your website. In his latest blog, Ben the intern talks about the role of keywords in web copy.

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Top five marketing lessons from CrossFit

Posted by Jacqui Gage-Brown on Jul 29, 2016 4:35:46 PM

CrossFit has made HGB’s director of strategy stronger, fitter and more determined than ever. But it’s also taught Jacqui a few things about marketing. Wondering what walking on her hands or deadlifting over 100kg could have to with marketing? Read Jacqui’s latest blog to find out.

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