Delivering a service or product is key to business success but it’s only one part of the equation. Attracting customers to your business is just as, if not more, important.
“Here at HGB we like to get great results for our clients.”
Hang on a minute, let us say that again.
“At HGB we dream big – for our clients and for ourselves.”
These days, content is all around us. Wherever we are, whatever type of mood we are in, we can find a website to look at, an article to read, Tweets to follow, or Facebook posts to scroll through.
Which means, when it comes to writing content, in particular content for your website, you want it to be something that makes people stop and take the time to read it, rather than just skimming over it.
One of the most important elements of a good website is its content. So here are five top tips for creating irresistible website content for your business:1. Make it unique
As a business, you’ve found a niche service or product clients want. Your website content needs to be the same. It should be unique to your operations, depicting your individuality, while at the same time highlighting your business to prospective clients. It’s also important to have unique content for Google ranking purposes as duplicate content is frowned upon and penalised.2. Keep it simple
You know your product or service inside out, but prospective customers won’t. Therefore, keep your website language simple and easy to understand. Provide visitors with the initial information they need, then support your content with effective calls-to-action that encourage them to get in touch for more information – and to ultimately make that purchase.3. Establish a relationship
The basis to any good relationship is trust so make sure your content establishes this. Don’t use your content for a hard sale. Rather, use it to build up an ongoing relationship with your customers then deliver on it. This will help to build up loyalty between you and your customers which can lead to ongoing sales, rather than a one-off purchase.4. Remember your audience
Writing website content for your business is a real test as to how well you know your customers. Don’t write what you think they want to see, write what you know they’re looking for. We are saturated with online content on a daily basis and your customers are no different, so be sure to write content they want – otherwise they’ll likely go elsewhere.5. Be the expert
Write with authority. Prospective customers are coming to your website because they’re looking for information you have that they don’t. Share this information within your website content and establish yourself as an expert. This will make both your product or service and your website content irresistible!
Editor's note: This blog was originally published in September 2015 and has been updated for comprehensiveness and accuracy.