HGB Blog

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How HGB created its brand persona and why you should create yours

Posted by Michele Lithgow on Apr 18, 2017 2:09:49 PM

We had a good laugh in the office when we introduced Harriet Goldsmith-Black to the team last week. Harriet is a warm, witty 30-year-old Waikato woman who is charismatic, intelligent and has great taste in shoes. She loves shopping at Kmart and isn’t afraid to ask, “Have I got something in my teeth?”

Harriet is the newest member of the HGB team, but she isn’t real – she is the fictional brand persona for HGB.

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March monthly round-up

Posted by Kylie Harcourt on Apr 5, 2017 3:43:07 PM
You may notice we're looking a little different. Over the last few months we've been showing some love to our HGB brand. The result - a new logo, new visual identity, and a new website in the pipeline.
 
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