HGB Blog


Ann Graham

Recent Posts

Boost for benefits: how boosting your Facebook posts can bring added benefits to your business

Posted by Ann Graham on Nov 16, 2017 2:01:25 PM

Social media channels have become a shop front for many successful businesses. Rather than door knocking, customers first visit you online, via your website or Facebook page.

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5 tips for creating Irresistible website content

Posted by Ann Graham on Jul 17, 2017 12:34:01 PM

Delivering a service or product is key to business success but it’s only one part of the equation. Attracting customers to your business is just as, if not more, important.

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Telling your business success stories through case studies

Posted by Ann Graham on Jun 27, 2017 5:01:58 PM

Business case studies highlight the value you can bring to your clients. HGB’s resident case study creator, Ann Graham, explains the ingredients for a great case study.

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7 tips for creating landing pages that get the job done

Posted by Ann Graham on May 31, 2017 2:09:00 PM

If you want to do one thing to improve your website ROI, use landing pages. That’s the advice from marketing software company HubSpot, and a sentiment we at HGB wholeheartedly agree with. In this blog we share 7 tips for creating landing pages that are effective and drive conversions (turning website visitors into leads).

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Fieldays fever - top tips to create online content for a rural audience

Posted by Ann Graham on May 3, 2017 12:55:00 PM

With Fieldays approaching, it's timely to think about your approach to marketing to a rural audience. HGB's brand journalist, Ann Graham, offers some top tips on creating content that gets results. 

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Ben the Intern’s top five tips to optimise your website

Posted by Ann Graham on Jun 15, 2016 9:13:21 AM

SEO plays an integral role in attracting visitors to your website. Our University of Waikato marketing intern, Ben shares his top tips for Search Engine Optimization.

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Keeping (your) company on LinkedIn

Posted by Ann Graham on May 17, 2016 3:54:03 PM

Five reasons why your company needs a LinkedIn page

It's easy to understand why having a profile on the world's largest professional networking site is beneficial. After all, LinkedIn connections can lead to new career and business opportunities.

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7 Tips to Capture Sales Leads That Every Business Should Know

Posted by Ann Graham on Nov 20, 2015 11:47:47 AM

If you’re in the business of sales and marketing, you no doubt love a challenge. And what is more of a challenge than capturing sales leads?

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How to Create Calls-To-Action (CTA) that Rock!

Posted by Ann Graham on Nov 20, 2015 11:44:30 AM

Revenue objectives are met, policies and procedures are changed to become more efficient, workplace culture can be improved, sales can increase and greater rates of leads can be captured. With such a multitude of benefits resulting from action, why wouldn’t you take it?

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How To Master The Art Of Social Interaction For Lead Generation

Posted by Ann Graham on Nov 5, 2015 3:22:04 PM

Love it or hate it, social media is the new means of communication. And it has become an integral part of business. Social media allows you to interact with customers in real time; promote your products, services and offers; encourage users to share, thus extending your reach almost beyond your control; and establish real brand presence.

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