HGB Blog


Michele Lithgow

Recent Posts

A quick guide to landing pages, and why we love them

Posted by Michele Lithgow on Jun 15, 2017 12:39:56 PM

At HGB we get asked a lot, “what is a landing page?” We don’t mind - we love talking about landing pages, simply because we believe they are a powerful tool that can do so much for businesses. Read on for a quick guide to landing pages, and what they can do for your website and business.

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HGB's not so guilty pleasure

Posted by Michele Lithgow on Jun 14, 2017 2:20:38 PM

We all have our guilty pleasures. Whether it’s listening to power ballad playlists on Spotify, binge-watching Gilmore Girls on Netflix, or heating and eating the frozen chicken nuggets we’ve ‘bought for the kids.’ Guilty pleasures are part of being human and make for some great dinner party banter.

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How HGB created its brand persona and why you should create yours

Posted by Michele Lithgow on Apr 18, 2017 2:09:49 PM

We had a good laugh in the office when we introduced Harriet Goldsmith-Black to the team last week. Harriet is a warm, witty 30-year-old Waikato woman who is charismatic, intelligent and has great taste in shoes. She loves shopping at Kmart and isn’t afraid to ask, “Have I got something in my teeth?”

Harriet is the newest member of the HGB team, but she isn’t real – she is the fictional brand persona for HGB.

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