HGB Blog

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7 tips for creating landing pages that get the job done

Posted by Ann Graham on May 31, 2017 2:09:00 PM

If you want to do one thing to improve your website ROI, use landing pages. That’s the advice from marketing software company HubSpot, and a sentiment we at HGB wholeheartedly agree with. In this blog we share 7 tips for creating landing pages that are effective and drive conversions (turning website visitors into leads).

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Why climbing the Hakarimatas is like running a business

Posted by Jacqui Gage-Brown on May 22, 2017 9:13:28 AM

Mix a little bit of torture with beautiful scenery and what do you get? A favourite weekend walk/climb of mine, the Hakarimata Summit Track (or for the locals, the Huks). My nine-year-old Ezra can make it to the top quicker than me, and seven-year-old Felix is not far behind. It’s a challenge, but rewarding with a dash of fun.

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Sparing a minute to save a life

Posted by Kylie Harcourt on May 17, 2017 9:35:01 AM

Spare a minute, save a life. That was the message of the latest donor campaign HGB rolled out for the Taranaki Rescue Helicopter Trust, an organisation we have worked with for several years.

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April monthly round-up

Posted by Kylie Harcourt on May 5, 2017 11:35:42 AM
We must admit April is one of our favourite months. It offers so many opportunities to connect with our friends and family and do things that are really meaningful to us during the public and school holidays.
 
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Fieldays fever - top tips to create online content for a rural audience

Posted by Ann Graham on May 3, 2017 12:55:00 PM

With Fieldays approaching, it's timely to think about your approach to marketing to a rural audience. HGB's brand journalist, Ann Graham, offers some top tips on creating content that gets results. 

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How HGB created its brand persona and why you should create yours

Posted by Michele Lithgow on Apr 18, 2017 2:09:49 PM

We had a good laugh in the office when we introduced Harriet Goldsmith-Black to the team last week. Harriet is a warm, witty 30-year-old Waikato woman who is charismatic, intelligent and has great taste in shoes. She loves shopping at Kmart and isn’t afraid to ask, “Have I got something in my teeth?”

Harriet is the newest member of the HGB team, but she isn’t real – she is the fictional brand persona for HGB.

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March monthly round-up

Posted by Kylie Harcourt on Apr 5, 2017 3:43:07 PM
You may notice we're looking a little different. Over the last few months we've been showing some love to our HGB brand. The result - a new logo, new visual identity, and a new website in the pipeline.
 
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Five tips for spicing up your out of office message

Posted by Jacqui Gage-Brown on Mar 31, 2017 11:33:11 AM

Bing! You've sent an email and received an instant reply, “I’m out of the office returning 5 April 2017.” You promptly delete it, and that’s the end of that.

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DANIELLE’S TOP Seven ARTY EVENTS OF 2017

Posted by Danielle Carden on Feb 2, 2017 11:46:39 AM

To me there is nothing better than spending a weekend at an arts festival, combining my love of arts and design with my appetite for events, travel and meeting likeminded people.

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How to create your company’s values

Posted by Jacqui Gage-Brown on Dec 15, 2016 2:46:22 PM

Find out how some of our clients have identified and applied their fundamental business values.

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