International design event, Semi Permanent, has become a regular fixture on the HGB design team’s calendar. Designer, Danielle Carden, reflects on the trends from this year’s conference in Auckland.Read More
The HGB team has had fun creating engaging Fieldays stands for some of our clients. HGB designer, Danielle Carden explains the process we went through to create stands that stood out!Read More
We all have our guilty pleasures. Whether it’s listening to power ballad playlists on Spotify, binge-watching Gilmore Girls on Netflix, or heating and eating the frozen chicken nuggets we’ve ‘bought for the kids.’ Guilty pleasures are part of being human and make for some great dinner party banter.Read More
We had a good laugh in the office when we introduced Harriet Goldsmith-Black to the team last week. Harriet is a warm, witty 30-year-old Waikato woman who is charismatic, intelligent and has great taste in shoes. She loves shopping at Kmart and isn’t afraid to ask, “Have I got something in my teeth?”
Harriet is the newest member of the HGB team, but she isn’t real – she is the fictional brand persona for HGB.Read More
HGB’s senior designer, Caz Hopkins, shares her predictions for this year’s design trends.
As a brand, you need to be relevant. That requires paying close attention to the ever changing trends of design, both on and offline.
Why is this important even if you’re not a designer?Read More
Love it or hate it, social media is the new means of communication. And it has become an integral part of business. Social media allows you to interact with customers in real time; promote your products, services and offers; encourage users to share, thus extending your reach almost beyond your control; and establish real brand presence.Read More
They say first impressions last. But in this digital age, that first impression isn’t necessarily going to be of you. Rather, it’s going to be of your business website. So what does your website say about you? And how can you ensure it stands out from the competition.Read More