HGB Blog


Danielle's design tips from Semi Permanent

Posted by Danielle Carden on Aug 29, 2017 9:27:23 AM

International design event, Semi Permanent, has become a regular fixture on the HGB design team’s calendar. Designer, Danielle Carden, reflects on the trends from this year’s conference in Auckland.

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5 tips for creating Irresistible website content

Posted by Ann Graham on Jul 17, 2017 12:34:01 PM

Delivering a service or product is key to business success but it’s only one part of the equation. Attracting customers to your business is just as, if not more, important.

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Creating Fieldays sites that stand out from the crowd

Posted by Danielle Carden on Jun 21, 2017 1:19:36 PM

The HGB team has had fun creating engaging Fieldays stands for some of our clients. HGB designer, Danielle Carden explains the process we went through to create stands that stood out! 

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HGB's not so guilty pleasure

Posted by Michele Lithgow on Jun 14, 2017 2:20:38 PM

We all have our guilty pleasures. Whether it’s listening to power ballad playlists on Spotify, binge-watching Gilmore Girls on Netflix, or heating and eating the frozen chicken nuggets we’ve ‘bought for the kids.’ Guilty pleasures are part of being human and make for some great dinner party banter.

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How HGB created its brand persona and why you should create yours

Posted by Michele Lithgow on Apr 18, 2017 2:09:49 PM

We had a good laugh in the office when we introduced Harriet Goldsmith-Black to the team last week. Harriet is a warm, witty 30-year-old Waikato woman who is charismatic, intelligent and has great taste in shoes. She loves shopping at Kmart and isn’t afraid to ask, “Have I got something in my teeth?”

Harriet is the newest member of the HGB team, but she isn’t real – she is the fictional brand persona for HGB.

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How to create your company’s values

Posted by Jacqui Gage-Brown on Dec 15, 2016 2:46:22 PM

Find out how some of our clients have identified and applied their fundamental business values.

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6 Savvy Design Tips for 2016

Posted by Caz Hopkins on Mar 1, 2016 11:56:36 AM

HGB’s senior designer, Caz Hopkins, shares her predictions for this year’s design trends.

As a brand, you need to be relevant. That requires paying close attention to the ever changing trends of design, both on and offline.

Why is this important even if you’re not a designer?

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How To Master The Art Of Social Interaction For Lead Generation

Posted by Ann Graham on Nov 5, 2015 3:22:04 PM

Love it or hate it, social media is the new means of communication. And it has become an integral part of business. Social media allows you to interact with customers in real time; promote your products, services and offers; encourage users to share, thus extending your reach almost beyond your control; and establish real brand presence.

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The 10 best techniques to make your website homepage standout

Posted by Ann Graham on Oct 22, 2015 3:12:07 PM

They say first impressions last. But in this digital age, that first impression isn’t necessarily going to be of you. Rather, it’s going to be of your business website. So what does your website say about you? And how can you ensure it stands out from the competition.

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How to Stop Brand Bastardisation

Posted by Jacqui Gage-Brown on Sep 22, 2015 11:43:07 AM

Your goal is to build a professional, credible brand that is memorable, packs a punch and connects with your buyer persona.

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