HGB Blog

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5 tips for creating Irresistible website content

Posted by Ann Graham on Jul 17, 2017 12:34:01 PM

Delivering a service or product is key to business success but it’s only one part of the equation. Attracting customers to your business is just as, if not more, important.

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Telling your business success stories through case studies

Posted by Ann Graham on Jun 27, 2017 5:01:58 PM

Business case studies highlight the value you can bring to your clients. HGB’s resident case study creator, Ann Graham, explains the ingredients for a great case study.

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Fieldays fever - top tips to create online content for a rural audience

Posted by Ann Graham on May 3, 2017 12:55:00 PM

With Fieldays approaching, it's timely to think about your approach to marketing to a rural audience. HGB's brand journalist, Ann Graham, offers some top tips on creating content that gets results. 

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How HGB created its brand persona and why you should create yours

Posted by Michele Lithgow on Apr 18, 2017 2:09:49 PM

We had a good laugh in the office when we introduced Harriet Goldsmith-Black to the team last week. Harriet is a warm, witty 30-year-old Waikato woman who is charismatic, intelligent and has great taste in shoes. She loves shopping at Kmart and isn’t afraid to ask, “Have I got something in my teeth?”

Harriet is the newest member of the HGB team, but she isn’t real – she is the fictional brand persona for HGB.

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Ben the Intern’s top five tips to optimise your website

Posted by Ann Graham on Jun 15, 2016 9:13:21 AM

SEO plays an integral role in attracting visitors to your website. Our University of Waikato marketing intern, Ben shares his top tips for Search Engine Optimization.

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5 tips for creating Irresistible website content 

Posted by Ann Graham on Sep 22, 2015 11:41:02 AM

Delivering a service or product is key to business success but it’s only one part of the equation. Attracting customers to your business is just as, if not more, important.

So how can creating irresistible website content help you do this? 

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