HGB Blog

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How to create your company’s values

Posted by Jacqui Gage-Brown on Dec 15, 2016 2:46:22 PM

Find out how some of our clients have identified and applied their fundamental business values.

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Five ways graphic design can strengthen your brand

Posted by Catherine Rolfe on Aug 25, 2016 9:05:53 AM

Graphic design is an integral part of establishing your company’s brand. So what does a graphic designer need to deliver? HGB’s very own designer, Catherine shares her top tips.

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Getting creative: how to choose the right tone of voice for your creative pitch

Posted by Kylie Harcourt on Aug 17, 2016 1:12:38 PM

HGB’s creative director, Kylie Harcourt has an enviable track record when it comes to putting together a winning pitch. She explains the three different tones of voice she uses and how to pick the right one.

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Catherine’s top five design events

Posted by Catherine Rolfe on Jun 30, 2016 3:41:22 PM

Rug up warm and head out to some of the hottest design events being held in New Zealand over the next couple of months. HGB’s design and inbound consultant, Catherine, says these ones shouldn’t be missed.

Here at HGB, our design team loves to see and hear about new creative ideas and with the Spark Festival about to kick off on our doorstep, our design and inbound consultant, Catherine rounds up a few design events that might inspire you.

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What they don’t tell you about marketing at university!

Posted by Ben Petersen on Jun 29, 2016 11:28:00 AM

Ben the intern shares what he’s learnt about the world of marketing while working at HGB.

I have been interning at HGB for over six weeks now and have already learnt a lot. Much of what I have picked up I hadn’t been taught at uni.

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SMART goals for SEO success

Posted by Ben Petersen on Jun 21, 2016 10:40:11 AM

Last week, I shared my five top tips on SEO to optimise your website. In this week’s blog, I’m looking at setting goals around SEO. SMART goals to be precise. 

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Keeping (your) company on LinkedIn

Posted by Ann Graham on May 17, 2016 3:54:03 PM

Five reasons why your company needs a LinkedIn page

It's easy to understand why having a profile on the world's largest professional networking site is beneficial. After all, LinkedIn connections can lead to new career and business opportunities.

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LinkedIn: are you connected?

Posted by Kylie Harcourt on May 2, 2016 3:22:14 PM

It’s the professional person’s networking site, ideal for making connections, highlighting your experience, and showcasing the power of your organisation’s brand. So… are you on LinkedIn?

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Advice from a supermum

Posted by Jacqui Gage-Brown on Mar 9, 2016 4:14:57 PM

HGB’s resident supermum, Jacqui Gage-Brown shares her top tips on achieving a healthy work/life balance.

We’ve heard it a thousand times before, life’s a juggle. No matter what stage of life you’re at, you are always being pulled in multiple directions. 

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Kylie’s 7 tips for creating a killer proposal that wins new work

Posted by Kylie Harcourt on Feb 18, 2016 1:43:27 PM

Winning work is always a great feeling, but when you're winning it for a client, the success is all the more sweet, writes HGB's creative director, Kylie Harcourt.

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