HGB Blog

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Telling your business success stories through case studies

Posted by Ann Graham on Jun 27, 2017 5:01:58 PM

Business case studies highlight the value you can bring to your clients. HGB’s resident case study creator, Ann Graham, explains the ingredients for a great case study.

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How to create your company’s values

Posted by Jacqui Gage-Brown on Dec 15, 2016 2:46:22 PM

Find out how some of our clients have identified and applied their fundamental business values.

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Top five marketing lessons from CrossFit

Posted by Jacqui Gage-Brown on Jul 29, 2016 4:35:46 PM

CrossFit has made HGB’s director of strategy stronger, fitter and more determined than ever. But it’s also taught Jacqui a few things about marketing. Wondering what walking on her hands or deadlifting over 100kg could have to with marketing? Read Jacqui’s latest blog to find out.

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Keeping (your) company on LinkedIn

Posted by Ann Graham on May 17, 2016 3:54:03 PM

Five reasons why your company needs a LinkedIn page

It's easy to understand why having a profile on the world's largest professional networking site is beneficial. After all, LinkedIn connections can lead to new career and business opportunities.

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Ready, set, goals: How to set your S.M.A.R.T goals

Posted by Jacqui Gage-Brown on Apr 7, 2016 9:00:00 AM

There's been a bit of DIY happening here at HGB HQ of late. Jacqui's been welding a hammer, Kylie's been up a ladder, and Catherine's been hanging picture hooks. The result? One less wall, an inviting open plan office, and a fabulous new meeting room.

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Kylie’s 7 tips for creating a killer proposal that wins new work

Posted by Kylie Harcourt on Feb 18, 2016 1:43:27 PM

Winning work is always a great feeling, but when you're winning it for a client, the success is all the more sweet, writes HGB's creative director, Kylie Harcourt.

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Why Our Marketing Consultancy Focuses On Work-Life Balance

Posted by Jacqui Gage-Brown on Nov 27, 2015 12:27:51 PM

Tuesday morning, 8.22am a text comes through from our Account Director Sarah. Her son has been running a slight temp through the night and has only just woken up, can she please bring him into work for the morning. Anyone with kids can relate to this situation. Being pulled in two directions – wanting to care for your child but worrying about your commitments at work for the day. The consistent juggle to achieve work-life balance.

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The 10 best techniques to make your website homepage standout

Posted by Ann Graham on Oct 22, 2015 3:12:07 PM

They say first impressions last. But in this digital age, that first impression isn’t necessarily going to be of you. Rather, it’s going to be of your business website. So what does your website say about you? And how can you ensure it stands out from the competition.

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How to Stop Brand Bastardisation

Posted by Jacqui Gage-Brown on Sep 22, 2015 11:43:07 AM

Your goal is to build a professional, credible brand that is memorable, packs a punch and connects with your buyer persona.

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