Delivering a service or product is key to business success but it’s only one part of the equation. Attracting customers to your business is just as, if not more, important.Read More
At HGB we get asked a lot, “what is a landing page?” We don’t mind - we love talking about landing pages, simply because we believe they are a powerful tool that can do so much for businesses. Read on for a quick guide to landing pages, and what they can do for your website and business.
If you want to do one thing to improve your website ROI, use landing pages. That’s the advice from marketing software company HubSpot, and a sentiment we at HGB wholeheartedly agree with. In this blog we share 7 tips for creating landing pages that are effective and drive conversions (turning website visitors into leads).Read More
SEO plays an integral role in attracting visitors to your website. Our University of Waikato marketing intern, Ben shares his top tips for Search Engine Optimization.Read More
Revenue objectives are met, policies and procedures are changed to become more efficient, workplace culture can be improved, sales can increase and greater rates of leads can be captured. With such a multitude of benefits resulting from action, why wouldn’t you take it?Read More
They say first impressions last. But in this digital age, that first impression isn’t necessarily going to be of you. Rather, it’s going to be of your business website. So what does your website say about you? And how can you ensure it stands out from the competition.Read More
You have just made a brand new landing page for an offer on your company’s website, hoping it will attract new leads for your business. The only problem is, you have no way of capturing information about the people who are coming to your page – all you are seeing are page views.Read More