HGB Blog


Why Google has said you need HTTPS for your website

Posted by Jacqui Gage-Brown on Oct 2, 2017 11:31:22 AM

Google is rolling out some changes that will affect all websites, including yours. But don’t worry, we’ve got you covered.
Here’s everything you need to know.

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5 tips for creating Irresistible website content

Posted by Ann Graham on Jul 17, 2017 12:34:01 PM

Delivering a service or product is key to business success but it’s only one part of the equation. Attracting customers to your business is just as, if not more, important.

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A quick guide to landing pages, and why we love them

Posted by Michele Lithgow on Jun 15, 2017 12:39:56 PM

At HGB we get asked a lot, “what is a landing page?” We don’t mind - we love talking about landing pages, simply because we believe they are a powerful tool that can do so much for businesses. Read on for a quick guide to landing pages, and what they can do for your website and business.

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7 tips for creating landing pages that get the job done

Posted by Ann Graham on May 31, 2017 2:09:00 PM

If you want to do one thing to improve your website ROI, use landing pages. That’s the advice from marketing software company HubSpot, and a sentiment we at HGB wholeheartedly agree with. In this blog we share 7 tips for creating landing pages that are effective and drive conversions (turning website visitors into leads).

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How to increase traffic to your company’s website

Posted by Ben Petersen on Aug 4, 2016 2:35:59 PM

There’s a reason keywords are called exactly that. Certain words are key to driving traffic to your website. In his latest blog, Ben the intern talks about the role of keywords in web copy.

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SMART goals for SEO success

Posted by Ben Petersen on Jun 21, 2016 10:40:11 AM

Last week, I shared my five top tips on SEO to optimise your website. In this week’s blog, I’m looking at setting goals around SEO. SMART goals to be precise. 

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Ben the Intern’s top five tips to optimise your website

Posted by Ann Graham on Jun 15, 2016 9:13:21 AM

SEO plays an integral role in attracting visitors to your website. Our University of Waikato marketing intern, Ben shares his top tips for Search Engine Optimization.

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How to Create Calls-To-Action (CTA) that Rock!

Posted by Ann Graham on Nov 20, 2015 11:44:30 AM

Revenue objectives are met, policies and procedures are changed to become more efficient, workplace culture can be improved, sales can increase and greater rates of leads can be captured. With such a multitude of benefits resulting from action, why wouldn’t you take it?

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The 10 best techniques to make your website homepage standout

Posted by Ann Graham on Oct 22, 2015 3:12:07 PM

They say first impressions last. But in this digital age, that first impression isn’t necessarily going to be of you. Rather, it’s going to be of your business website. So what does your website say about you? And how can you ensure it stands out from the competition.

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How Successful Online Forms Avoid Common Pitfalls

Posted by Maria Radich on Oct 5, 2015 9:51:14 AM

You have just made a brand new landing page for an offer on your company’s website, hoping it will attract new leads for your business. The only problem is, you have no way of capturing information about the people who are coming to your page – all you are seeing are page views.

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